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Destination BrandWatch: Airlines Teaming Up with Destinations
Tourism Australia and Singapore Airlines launch marketing campaign An £800,000 advertising campaign to help boost tourism from the UK to Australia in the wake of flooding in Queensland and wildfires in...
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Study Snapshot: New DMO Media Metrics – What Should I Be Measuring? Part 2
Originally posted in DMAI website: destinationmarketing.org As a follow up to the previous post on social media metrics, here are a few more social metrics to measure, uncovered as DMAI’s Standard CVB...
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AbouTourism announces official collaboration with TCI Research
24/03/2011, Athens, Greece: aboutourism, the international destination management and marketing consultancy announced its collaboration with the Brussels-based research company, TCI Research, as the...
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DMO Best Practices – Innovative Uses of Social Media
Destination Marketing Organizations around the world have realised the added value of using social media channels to market their destinations and increase awareness. There are certain examples though...
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DMOs Going Mobile – Are you there yet?
As mentioned in an earlier post the internet is now involved in 85% of holiday purchases while smartphone mobile usage is steadily increasing along with the demand for more travel information and...
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Survey Reveals DMO Marketing Budgets on the Rise
The meetings industry is feeling the positive effects of economic recovery. According to the recently released Convention Sales Practices Study, DMO marketing budgets have increased by 7% in the...
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DMO Profile: The Size and DNA of an Average DMO
DMAI recently released a new edition of one of its most requested research pieces, the DMO Organizational & Financial Profile Study. A spin-off of the study is a snapshot of what the average DMO...
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Top 5 abouTourism Articles for 2011
Right when the year is ready to come to a close, we take a look back at some of our favorite and most read articles in 2011. During this past year, abouTourism provided insights on destination...
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Destinations Dressing up for Valentine’s Day
Since this is the “Love” week of the year, its a nice opportunity to have a look at some -Valentine’s special- online & offline marketing initiatives that caught our eye. We liked what we saw, with...
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DESTINATION MARKETING TRENDS TO WATCH IN 2015
Here at TOPOSOPHY we believe that you can only take the best decisions when you can see the bigger picture – so we’re starting the New Year with in-depth analysis of the biggest trends emerging in...
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